Why We Do What We Do

How do brands “win” in a crowded marketplace?  We believe that it starts with listening to the voice of the customer. 

We meet the customer where they live… in their laundry rooms, in the sports arenas, in mission fields, on their keyboards, in their boardrooms.  Smart companies invest up front in deeply understanding their customers, then developing a compelling/lasting brand that can stand out amidst the noise of our modern world.


Our professional staff has launched over one hundred products on three continents – some of which you use every day.  You can find these products in your home, on your desktop and in your data center.

Companies trust us to uncover deep insights to their customer needs and then map them against the competition to develop winning strategies.